A 501(c)(3) designation does more than make gifts tax-deductible — it unlocks an enormous amount of free marketing: $10,000 a month in Google ads, donated software, free design tools, and channels most businesses pay for. Here's how to claim all of it.
How to qualify for, set up, and keep $10,000 a month in free Google Search advertising — including the rules that keep it active.
MarketingA full rundown of the free and near-free channels your status unlocks — from donated software to passive acquisition — with an effort guide.
MarketingHow to tell one real person's story, make the donor the hero, stay dignified, and end with a single clear ask.
MarketingBuild a list you own, send the core emails that retain supporters, segment simply, and stay deliverable — all on free tools.
MarketingPick the right platforms, post around content pillars, build real community, and turn followers into donors and Good Circles supporters.
MarketingThe mission, donate CTA, programs, impact, transparency, and accessibility every nonprofit site needs to convert visitors into donors.
MarketingGet found in search by donors and funders — keywords, on-page basics, Google Business Profile, blogging, and the free Ad Grant tie-in.
MarketingFind newsworthy angles, write a press release, build reporter relationships, pitch local media, and keep a story bank ready.
MarketingWhy accessibility is now table-stakes, the WCAG 2.1 AA basics, how to test for free (WAVE, axe, Lighthouse), and a prioritized fix checklist.
BenchmarksEmail $ per 1,000, click and conversion rates, ad ROAS and revenue growth — the M+R-cited numbers that answer "is our number good?"
Most free marketing wins you attention. Good Circles wins you attention and recurring income: supporters pick your cause once, then a share of their everyday local spending funds you automatically — about $72 per active supporter per year (≈ $36,000/year from 500 supporters, recurring and unrestricted), free for your nonprofit to join. It's a marketing channel and a funding source at the same time.
See how it works for nonprofits →