The lowest-labor money your nonprofit can raise.

A passive, recurring funding base is income that arrives whether or not you run a campaign — unrestricted, dependable, and almost free of staff time. It de-risks your organization, frees your team to do the mission, and gives funders the durability signal they reward. Here's how to build one.

~$72

Per active supporter / year (est.)

~$36k

/yr from 500 supporters (est.)

Cost to your nonprofit

100%

Unrestricted & recurring

A passive funding base is recurring, unrestricted income your nonprofit receives with little to no ongoing effort — earned revenue, a monthly giving program, and everyday/passive giving where supporters fund you automatically as they live their lives. It's the most valuable money a nonprofit can raise because it's durable (it doesn't disappear when a campaign ends), flexible (you decide how to spend it), and nearly labor-free (it doesn't trade staff hours for dollars). Funders reward it because an organization with recurring income won't collapse without their grant.

Why a passive base beats one-time gifts

Most nonprofit fundraising trades labor for money: every event, appeal and grant cycle costs staff hours you can't get back. A passive base flips that equation. Once it's set up, it keeps producing — funding the gaps a campaign can't, covering the unrestricted costs grants won't, and giving you the financial stability that makes everything else easier. It's the difference between a paycheck and a tip jar.

Start here

Good Circles Onboarding Checklist

New to Good Circles? The step-by-step path to get set up and earning — join free, verify in ~3 min, enroll your board, announce — plus a first-30-days checklist.

Passive funding

How Good Circles Works for Nonprofits

Join free, get verified in ~3 minutes, share your link, and let everyday local spending fund you automatically.

Passive funding

How to Build a Recurring Funding Base

Why recurring, unrestricted income matters more than one-time gifts — and the three sources that compound over time.

Passive funding

The Supporter Enrollment Playbook

A step-by-step plan to get supporters enrolled on a passive-giving platform — and keep it top of mind.

Passive funding

Passive Fundraising Explained

The operator's deep version: how everyday-spending giving works, the four program categories, and what makes a program worth your time.

Passive funding

An AmazonSmile Alternative for Nonprofits

AmazonSmile is gone. Here's what replaced it — and the local successor that funds meaningfully more.

Passive funding

Passive Funding Math

How supporters, spending and time compound into a predictable annual number you can budget around.

Run the numbers first

Want to see what a passive base could mean for your budget? Our passive funding calculator turns supporter counts into an estimated recurring annual total in about a minute.

The easiest passive source

Good Circles funds nonprofits passively — no fundraising required.

Good Circles is a community marketplace launching September 2026. Shoppers pick a nonprofit once, then a share of their everyday local spending funds that cause automatically — about $72 per active supporter per year (≈ $36,000/year from 500 supporters), recurring and unrestricted. Free for your nonprofit to join, with Founding Nonprofit status for early adopters.

Claim a Founding Nonprofit spot →

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