How does Good Circles make money?

Updated June 12, 2026 · Good Circles

Good Circles is free for shoppers and nonprofits. It’s funded by a 1% fee local businesses pay on profit (not on the sale) — a fraction of the 15–30% big platforms take. On external "bridge" items where no local merchant carries something, about half of any affiliate commission funds a shared nonprofit pool.

The 1% fee on profit

When you buy from a local business through Good Circles, the merchant keeps 89% of their profit, 10% funds the nonprofit you chose, and Good Circles keeps a 1% fee — calculated on profit, not the full sale price. That fee is how the platform runs. If a merchant doesn’t sell, they pay nothing.

Bridge items and the shared fund

When no local merchant carries something yet, you may see a clearly labeled external option (like Amazon). Those items don’t carry the 10% shopper discount, and about half of any affiliate commission earned goes to a shared nonprofit pool through a donor-advised fund. See the full breakdown »

Why the model is honest by design

Because Good Circles earns a small fee on profit rather than a big cut of every sale, its incentives line up with local businesses instead of against them. Shoppers save, nonprofits get funded, and merchants keep far more than they would on a 15–30% platform.

See exactly where every dollar goes

Good Circles publishes the full math on a local purchase — no mystery fees.

How it works

FAQ

Is Good Circles free for shoppers and nonprofits?

Yes. There’s no cost to join for shoppers or nonprofits, and shoppers actually save about 10% on local purchases. Good Circles is funded by a 1% fee local businesses pay on profit.

How much does Good Circles charge businesses?

Just 1% of profit per sale — no setup, monthly, or listing fees. If a business doesn’t sell, it doesn’t pay.