Comparison · Updated June 2026
What every marketplace takes from sellers — compared
Most marketplaces take a percentage of your whole sale: about 10% on Etsy, 13% on eBay, 15% on Amazon, 20% on Poshmark, and 15–30% on the delivery apps. Good Circles takes a 1% fee on profit — and instead of pocketing the rest, it routes ~10% back to your customer and 10% of your profit to a local nonprofit. Here's the honest, side-by-side picture (verified June 2026).
Seller fees, side by side
What the platform in the middle keeps out of each sale. Rates are typical published US figures and are often category-dependent — see the notes. On Good Circles the fee is 1% of profit, with no ad spend and no merchant card cost (the customer pays credit card processing only if they use a card).
| Platform | Type | Typical seller take | How it works |
|---|---|---|---|
| Good Circles | Local marketplace | 1% of profit | 1% fee on profit; you keep ~89% of profit, customer saves ~10%, 10% of profit funds a nonprofit. |
| DoorDash | Food delivery | 15–30% per order | Per-order commission by plan (Basic 15% / Plus 25% / Premier 30%); pickup 6%. |
| Uber Eats | Food delivery | 20–30% per order | Per-order commission by plan (Lite 20% / Plus 25% / Premium 30%; self-delivery 15%). |
| Grubhub | Food delivery | ~15–30% per order | Marketing commission (5–20%) + delivery (~10%) + processing. |
| Groupon | Services | ~75% of list value | Customer buys a deep-discount voucher, then Groupon splits the voucher revenue (~50/50). |
| Amazon | Goods | ~15% referral | Referral fee 5–45% by category (most 15%) + $39.99/mo Pro plan; FBA extra if used. |
| eBay | Goods | ~13.25% + $0.40 | Final value fee ~13.25% (most categories) + $0.40 per order; +1.65% international. |
| Walmart Marketplace | Goods | ~6–15% referral | Referral fee 2.35–20% by category (most goods 6–15%); no monthly or listing fee. |
| Poshmark | Resale | 20% ($15+) | Flat $2.95 under $15; 20% commission on sales of $15 and over. |
| Mercari | Resale | 10% selling fee | 10% selling fee; no separate seller processing or cashout fee (since Jan 2025). |
| Etsy | Goods | ~10% (up to ~25% w/ ads) | $0.20 listing + 6.5% transaction + 3% + $0.25 processing; Offsite Ads 12–15% when attributed. |
| Fiverr | Freelance | 20% to the seller | Flat 20% seller commission (plus a buyer-side service fee). |
| Upwork | Freelance | ~10–13% to the freelancer | Variable freelancer service fee (0–15% per contract; reported blended ~10–13%); plus a client-side marketplace fee. |
| Your own store (Shopify / Square) | Own store | ~2.9% + $0.30 card only | Card processing only (~2.9% + $0.30); plus a monthly platform subscription. |
Sources (all verified June 2026): merchants.doordash.com/en-us/blog/doordash-pricing-products · merchants.ubereats.com/us/en/pricing/ · get.grubhub.com/faq/what-fees-does-grubhub-charge-restaurants/ · groupon.com/merchant/frequently-asked-questions · sell.amazon.com/pricing · ebay.com/help/selling/fees-credits-invoices/selling-fees · marketplacelearn.walmart.com (Referral fee schedule) · poshmark.com seller terms · mercari.com/us/help_center/article/169 · etsy.com/sell · fiverr.com (Payment Terms of Service) · support.upwork.com (Freelancer Service Fee) · shopify.com/pricing, squareup.com/us/en/pricing.
Service pro on a pay-per-lead site? Those work differently — you pay per shared lead, win or lose. See the lead-gen breakdown for Thumbtack and Angi. Prefer the narrative version? Read what big platforms cost local businesses and the honest head-to-head, Good Circles vs national marketplaces. On a salon booking app? See StyleSeat, Booksy, and Vagaro — subscription + new-client fees.
Service-pro platforms (different fee models)
Lead-generation and booking apps don't take a percentage of the sale, so they don't belong in the table above — but here's how they actually cost you, with a full after-tax breakdown and calculator on each page.
| Platform | Model | What it typically costs you |
|---|---|---|
| Good Circles | Local marketplace | 1% of profit — no lead fee, no subscription, no acquisition fee |
| Thumbtack | Pay-per-lead (charged win or lose) | ~$150 in lead fees to win one job (varies by trade) |
| Angi | Pay-per-lead + membership/ads, annual contract | ~$225+ in lead fees per job won, plus fees |
| StyleSeat | Booking: ~$35/mo + processing + new-client fee | 30% of a new client's first visit (capped $50) |
| Booksy | Booking: ~$29.99/mo + processing + Boost | 30% of a Boost new client's first visit (capped $100) |
| Vagaro | Booking: ~$30/mo + processing | No new-client fee — but it won't bring you new clients |
Reported terms verified 2026-06-22; lead and subscription costs vary by trade and market. Each platform's page has the full after-tax comparison and a calculator for your own numbers.
Full per-sale accounting — $100 sale, $50 cost, 25% tax
Every line to after-tax profit, then the value only Good Circles creates.
| Per $100 sale | Amazon (15% + ads) | DoorDash (30%) | Good Circles |
|---|---|---|---|
| Revenue (list price) | $100.00 | $100.00 | $100.00 |
| Less: customer savings (10%) | — | — | ($10.00) |
| Less: COGS | ($50.00) | ($50.00) | ($50.00) |
| Less: platform fee | ($15.00) | ($30.00) | ($0.40) |
| Less: ad / marketing | ($10.00) | $0.00 | $0.00 |
| Less: card processing | (in fee) | (in fee) | $0.00 (customer pays if card) |
| Less: donation (deductible) | — | — | ($4.00) |
| Pre-tax profit | $25.00 | $20.00 | $35.60 |
| Less: income tax @ 25% | ($6.25) | ($5.00) | ($8.90) |
| After-tax profit | $18.75 | $15.00 | $26.70 |
| Memo: customer saves / community funded | $0 / $0 | $0 / $0 | $10.00 / $4.00 |
| Total local value created | $18.75 | $15.00 | $40.70 |
You keep more in your own pocket after tax ($26.70) than on Amazon or DoorDash — and Good Circles turns the same sale into $40.70 of local value (your profit + your customer's savings + a local nonprofit). Ad spend shown for Amazon at a typical ~10% (editable in the calculator); Good Circles has no ad or card cost. Illustration, not tax advice.
Calculator
Compare with your own numbers
Your price, cost, tax rate, and current ad spend. This uses your numbers — not a sales pitch — to show your after-tax profit on each platform and the total local value of every sale.
Your platform
$0.00
after-tax profit / sale
Good Circles
$0.00
after-tax profit / sale
Total local value created per sale
$0.00 on Good Circles vs $0.00 on your platform
your after-tax profit + your customer's savings + community funding
Line-by-line, per sale
| Per sale | Platform | Good Circles |
|---|---|---|
| Revenue (list price) | ||
| Less: customer savings (10%) | ||
| Less: COGS | ||
| Less: platform fee | ||
| Less: ad / marketing | ||
| Less: card processing | ||
| Less: donation (deductible) | ||
| Taxable / pre-tax profit | ||
| Less: income tax | ||
| After-tax profit | ||
| Memo: customer saves | ||
| Memo: community funded | ||
| Memo: your after-tax cost to deliver that value | — |
Illustration only — not tax advice. Deductibility depends on your entity, income, and how the arrangement is characterized; confirm with your CPA. Competitor "fee" is the typical published all-in rate (verified 2026-06-22); set the fee and your ad spend to your real numbers.
The honest version: where Good Circles wins on cash, and where it wins on values
We're not going to tell you Good Circles beats every platform on every sale — a comparison you can't trust isn't worth running. Here's the real breakdown.
You keep more per sale, at almost any margin, than:
DoorDash, Uber Eats, Grubhub, Groupon, Poshmark. These take a big enough cut (roughly 20%+, or a deep-discount or pay-per-lead model) that even after funding a ~10% customer saving, your take-home is higher on Good Circles — and your customer and community gain on top.
It depends on your margin versus:
Amazon, eBay, Fiverr. These sit around 13–20%. On thin-margin products you keep more on Good Circles; on fat-margin products they may edge ahead on raw cash, because the ~10% you give your customer is a bigger share of a high-margin price. The calculator shows exactly where you land — and the price that matches your current take-home if you'd rather hold profit flat.
Your take-home is similar — the win is redistribution — versus:
Walmart Marketplace, Mercari, Etsy, Upwork, Your own store (Shopify / Square). These are already low-fee, so at the same price your cash take-home is comparable. The difference is where the margin goes: on those platforms the fee disappears to the company; on Good Circles the equivalent value goes to your customer (a ~10% saving that brings them back) and a local nonprofit (a charitable contribution that may be tax-deductible — consult your tax advisor — and a real reason to choose you).
The bigger picture
Every percentage point those platforms take is a percentage point that leaves your community. Good Circles is building toward the opposite: a local economy that delivers the goods and services people need below today's market cost, turns the savings into household spending power, lets every sale passively fund local nonprofits, and still grows the seller's bottom line. The marketplace fee comparison above is just the first dollar of that shift.
Questions
Marketplace fees — FAQ
Which marketplace has the lowest seller fees?
It depends on your category, but on a percentage basis Good Circles is the lowest: a 1% fee on profit, versus roughly 10% on Etsy, 12% on Walmart, 13% on eBay, 15% on Amazon, 20% on Poshmark and Fiverr, and 15–30% on the food-delivery apps. Marketplaces charge a percentage of the whole sale; Good Circles charges 1% of profit, with no ad spend and no merchant card cost.
Do lower fees mean I always take home more on Good Circles?
Not always — and we won't pretend otherwise. Against high-fee platforms (the delivery apps at 25–30%, Groupon, pay-per-lead sites, and ~20% resale fees) you keep clearly more per sale. Against mid-fee platforms like Amazon or eBay it depends on your margin — thinner margins favor Good Circles. Against already low-fee channels like Etsy's base fees, Mercari, or your own store, your take-home is similar; the difference is that the margin goes to your customer as a ~10% saving and to a local nonprofit, instead of to a platform. The calculator on this page shows your real number.
How can Good Circles charge so little?
Because the model isn't built to extract from local sellers. Good Circles takes 1% of profit and redirects what other platforms skim into customer savings (~10%) and community funding (10% of the merchant's profit to a local nonprofit). It is free for shoppers and nonprofits, and free to join for businesses.
Is the 10% to a nonprofit tax-deductible for my business?
The 10% of profit that funds a local nonprofit on each sale is a charitable contribution that may be tax-deductible. Treatment depends on your situation — consult your tax advisor.
Keep more of what you earn
Free to join. A 1% fee on profit only when you sell. The first 200 Mississippi businesses are Founding Merchants.