Where it comes from
"Shop small" was popularized by Small Business Saturday, held the weekend after Thanksgiving to encourage people to support local independent businesses. The phrase has since become shorthand for choosing local over chain all year.
Why it matters
Small, independent businesses recirculate more of each dollar locally and give a community its character. Shopping small keeps neighborhoods vibrant and local jobs intact. See the economic impact »
How to shop small year-round
You don’t have to wait for one Saturday. Good Circles is a local-first marketplace where you can shop small online, save about 10%, and fund a local nonprofit with every purchase. Shop local by city »
Shop small, all year
A local-first marketplace where shopping small also saves you about 10%.
Shop local by cityFAQ
What does it mean to shop small?
It means choosing small, independent, locally owned businesses over large national chains, to keep more of your spending in your community.
How can I shop small online?
Use a local-first marketplace like Good Circles: you shop independent local businesses online, save about 10%, and a share of every purchase funds a local nonprofit.