First 200 Mississippi businesses are Founding Merchants
Switch from Amazon
Amazon takes ~15% plus ad costs. Good Circles takes 1% of profit.
Amazon's referral fee is ~15% in most categories, and most sellers also pay for ads to get seen, plus FBA fees if Amazon ships. Good Circles charges a 1% fee on profit, so you keep about 89% of your profit while your customer saves ~10% and a local nonprofit gets funded. No ad spend, no merchant card cost. Free to join.
A $100.00 sale, side by side
A $100.00 sale that costs you $60.00, at a 25% tax rate. Full accounting, all the way to after-tax profit and the total local value of the sale.
| Per $100.00 sale | Good Circles | Amazon |
|---|---|---|
| Customer pays | $90.00 (saves $10.00) | $100.00 |
| Platform fee · ads · card | $0.30 · $0 · $0 | $15.00 · $10.00 · in fee |
| Donation to a local nonprofit (deductible) | $3.00 | — |
| Pre-tax profit | $26.70 | $15.00 |
| After-tax profit (25%) | $20.02 | $11.25 |
| Customer saves / community funded | $10.00 / $3.00 | $0 / $0 |
| Total local value created | $33.02 | $11.25 |
On this example you keep more in your own pocket after tax on Good Circles ($20.02 vs $11.25) — and create about $21.77 more in total local value, with your customer saving $10.00 and a local nonprofit funded.
Amazon terms verified 2026-06-22 (sell.amazon.com/pricing); Referral fee 5–45% by category, most categories 15%, $0.30 minimum; +$39.99/mo Professional plan (or $0.99/item Individual); FBA fulfilment fees on top if Amazon ships. Processing is bundled. Good Circles takes a 1% fee on profit, with no ad spend and no merchant card cost (the customer pays credit card processing if they use a card). Illustration, not tax advice.
Calculator
Run your own numbers
Your price, cost, tax rate, and current ad spend. This uses your numbers — not a sales pitch — to show your after-tax profit on each platform and the total local value of every sale.
Your platform
$0.00
after-tax profit / sale
Good Circles
$0.00
after-tax profit / sale
Total local value created per sale
$0.00 on Good Circles vs $0.00 on your platform
your after-tax profit + your customer's savings + community funding
Line-by-line, per sale
| Per sale | Platform | Good Circles |
|---|---|---|
| Revenue (list price) | ||
| Less: customer savings (10%) | ||
| Less: COGS | ||
| Less: platform fee | ||
| Less: ad / marketing | ||
| Less: card processing | ||
| Less: donation (deductible) | ||
| Taxable / pre-tax profit | ||
| Less: income tax | ||
| After-tax profit | ||
| Memo: customer saves | ||
| Memo: community funded | ||
| Memo: your after-tax cost to deliver that value | — |
Illustration only — not tax advice. Deductibility depends on your entity, income, and how the arrangement is characterized; confirm with your CPA. Competitor "fee" is the typical published all-in rate (verified 2026-06-22); set the fee and your ad spend to your real numbers.
The referral fee is just the entry ticket
Amazon's ~15% referral fee is only the start: to actually be found you bid for ads (PPC averages around 10% of sales for many sellers), and if you use FBA there are fulfillment and storage fees on top. You're a SKU in someone else's catalog, competing on price against the platform itself.
Good Circles flips it. The platform takes 1% of profit, you keep your customer relationship, your customer saves about 10%, and a local nonprofit gets funded. On a typical-margin product you keep more in your own pocket after tax - and dramatically more total local value. High-margin, low-cost products are the one case where Amazon can edge ahead on raw cash, so run your real numbers in the calculator below.
Questions
Amazon vs Good Circles — FAQ
How do Good Circles' fees compare to Amazon's?
Amazon charges a referral fee of about 15% in most categories (5-45% by category), a $39.99/month Professional plan, optional FBA fees, and most sellers also pay for ads. Good Circles charges a 1% fee on profit, with no ad spend and no merchant card cost.
Will I actually keep more selling on Good Circles?
On thin-to-typical margins, yes - on a $100 product with $60 cost you keep about $20 after tax on Good Circles versus about $11 after Amazon's fee and ~10% ad spend, plus your customer saves ~10% and a nonprofit is funded. On very high-margin, low-cost products Amazon can edge ahead on raw cash, so use the calculator with your real numbers.
Do I lose reach by leaving Amazon?
You trade Amazon's pay-to-be-seen catalog for a local community channel: your customers come through nonprofits and their supporters, and you own the relationship. Good Circles is local-first and launching in the Jackson, Mississippi metro in September 2026.
Keep more of what you earn
Free to join. A 1% fee on profit only when you sell. The first 200 Mississippi businesses are Founding Merchants.