First 200 Mississippi businesses are Founding Merchants
Selling on Walmart Marketplace?
Walmart's fees are competitive. The difference is where they go.
Walmart Marketplace's referral fee (most goods 6-15%) is competitive, so this is an honest comparison, not a 'you'll earn far more' pitch. On Good Circles the comparable margin becomes a ~10% saving for your customer and funding for a local nonprofit instead of platform revenue, the platform takes 1% of profit, and there's no ad spend or merchant card cost.
A $100.00 sale, side by side
A $100.00 sale that costs you $60.00, at a 25% tax rate. Full accounting, all the way to after-tax profit and the total local value of the sale.
| Per $100.00 sale | Good Circles | Walmart Marketplace |
|---|---|---|
| Customer pays | $90.00 (saves $10.00) | $100.00 |
| Platform fee · ads · card | $0.30 · $0 · $0 | $12.00 · $0 · in fee |
| Donation to a local nonprofit (deductible) | $3.00 | — |
| Pre-tax profit | $26.70 | $28.00 |
| After-tax profit (25%) | $20.02 | $21.00 |
| Customer saves / community funded | $10.00 / $3.00 | $0 / $0 |
| Total local value created | $33.02 | $21.00 |
On this example your after-tax cash is comparable ($20.02 on Good Circles vs $21.00), but Good Circles creates about $12.02 more total local value — the equivalent margin goes to your customer and a local nonprofit instead of the platform, and it lowers your taxable income.
Walmart Marketplace terms verified 2026-06-22 (marketplacelearn.walmart.com (Referral fee schedule)); Referral fee ranges 2.35–20% by category; most goods fall in 6–15%. No monthly, listing, or setup fee; processing is bundled. Good Circles takes a 1% fee on profit, with no ad spend and no merchant card cost (the customer pays credit card processing if they use a card). Illustration, not tax advice.
Calculator
Run your own numbers
Your price, cost, tax rate, and current ad spend. This uses your numbers — not a sales pitch — to show your after-tax profit on each platform and the total local value of every sale.
Your platform
$0.00
after-tax profit / sale
Good Circles
$0.00
after-tax profit / sale
Total local value created per sale
$0.00 on Good Circles vs $0.00 on your platform
your after-tax profit + your customer's savings + community funding
Line-by-line, per sale
| Per sale | Platform | Good Circles |
|---|---|---|
| Revenue (list price) | ||
| Less: customer savings (10%) | ||
| Less: COGS | ||
| Less: platform fee | ||
| Less: ad / marketing | ||
| Less: card processing | ||
| Less: donation (deductible) | ||
| Taxable / pre-tax profit | ||
| Less: income tax | ||
| After-tax profit | ||
| Memo: customer saves | ||
| Memo: community funded | ||
| Memo: your after-tax cost to deliver that value | — |
Illustration only — not tax advice. Deductibility depends on your entity, income, and how the arrangement is characterized; confirm with your CPA. Competitor "fee" is the typical published all-in rate (verified 2026-06-22); set the fee and your ad spend to your real numbers.
The honest version
Walmart Marketplace is a low-fee channel - most goods sit in a 6-15% referral fee with no monthly or listing cost. On base fees your per-sale cash can land slightly above Good Circles, because the ~10% you give your customer is real.
The difference is destination: on Walmart the fee is the platform's revenue; on Good Circles the equivalent value goes to your customer (a saving that brings them back) and a local nonprofit, and it lowers your taxable income. You create far more total local value per sale. Compare your own numbers in the calculator below.
Questions
Walmart Marketplace vs Good Circles — FAQ
Are Walmart Marketplace's fees lower than Good Circles'?
Walmart's referral fee runs about 6-15% for most goods with no monthly or listing fee - low enough that on a per-sale cash basis it can leave you slightly more than Good Circles. The honest difference is where the money goes.
Then why use Good Circles?
Because the equivalent margin becomes a ~10% saving for your local customer and deductible funding for a local nonprofit, instead of platform revenue - so you create far more total local value, and lower your taxable income, on every sale.
Is Good Circles a national marketplace like Walmart?
No - Good Circles is local-first. Early access is underway in Meridian and Lauderdale County, the September 2026 launch starts in the Jackson, Mississippi metro, and it expands by request. It's built to keep spending and impact in your own community.
Keep more of what you earn
Free to join. A 1% fee on profit only when you sell. The first 200 Mississippi businesses are Founding Merchants.