North Mississippi · Coming 2026
Shop local in Oxford — and fund an Oxford nonprofit
Good Circles keeps your spending — and your giving — in Oxford: the Square, the literary heart of the state, and the local shops in the shadow of Ole Miss. Most of every dollar spent at a national chain leaves the moment it's spent. Good Circles changes the rails so it stays right here.
~10%
You save
Automatic at checkout on local purchases. No coupons, no codes.
10%
Funds your cause
10% of the business's profit goes to the Oxford nonprofit you choose.
89%
Stays with the shop
Local businesses keep 89% of their profit instead of losing 15–30%.
Districts & neighborhoods
Shop local around the Oxford Square
The Courthouse Square. One of the South's most celebrated small downtowns — independent bookstores (Square Books' family of shops), boutiques, galleries, and restaurants ring the courthouse.
Beyond the Square. North Lamar and University Avenue carry the local mix outward — coffee, records, and maker shops between campus and the neighborhoods.
Shop local in Oxford, MS — where it matters most
Coffee shops, barbers, florists, gift shops, bakeries, repair shops — the everyday places where local matters most. These are the purchases you already make somewhere; making them at a Oxford-owned business keeps roughly four times more of each dollar working locally. For finding them, see how to find local businesses near you and Mississippi's farmers markets.
Oxford businesses on Good Circles
Where your dollars will stay
Founding Oxford merchants will appear here at launch. (Illustrative — live listings populate from the merchant directory.)
Curious how much stays local? See the local-dollar math in the Good Circles Local Giving Index.
Local Coffee Roaster
Café · The Square
Save ~10% · Funds your cause
Family Restaurant
Restaurant · Jackson Ave
Save ~10% · Funds your cause
Independent Boutique
Retail · North Lamar
Save ~10% · Funds your cause
Neighborhood Hardware
Home & trades · The Square
Save ~10% · Funds your cause
Local Bakery
Food · Jackson Ave
Save ~10% · Funds your cause
Auto & Tire Shop
Services · North Lamar
Save ~10% · Funds your cause
Oxford nonprofits you can fund
Pick the cause your shopping supports
…or choose any IRS-verified 501(c)(3) in the Oxford area you love.
Own a Oxford business?
Keep 89% of your profit on a 1% fee, reach customers who save and give, and be one of the first 200 Founding Merchants in Mississippi.
Become a Founding MerchantRun a Oxford nonprofit?
Get recurring, no-cost funding every time supporters shop. Only the first 50 nonprofits become Founding Nonprofits.
Claim your Founding spotQuestions
Oxford FAQ
Is Good Circles available in Oxford, MS?
Early access is underway in Meridian and Lauderdale County, and Good Circles launches on schedule in September 2026 in the Jackson metro — expanding to Oxford (North Mississippi). Add your name now to be first in and to bring it to Oxford sooner.
How do I support local Oxford businesses and give to charity at the same time?
Shop local through Good Circles: you save about 10%, the business keeps 89% of its profit, and 10% of that profit funds the Oxford nonprofit you chose — automatically, at no extra cost.
Which Oxford nonprofits can I support?
Any IRS-verified 501(c)(3) in the Oxford area you love — from local food banks to schools to animal rescues.
Where can I find local shops in Oxford?
Start with Oxford's walkable districts and main commercial streets, the nearest farmers market, and local directories like your chamber of commerce. When Good Circles opens (September 2026, Jackson metro first), its marketplace becomes a single place to find Oxford-area local businesses — with about 10% savings and a share of every purchase funding a nonprofit you choose.