Princeton, NJ · Coming soon — by request
Shop local in Princeton — and fund a Princeton nonprofit
Good Circles keeps your spending — and your giving — in Princeton: from the boutiques along Nassau Street near the university, the city's independents are what make it Princeton. But most of every dollar spent at a national chain leaves the moment it's spent. Good Circles changes the rails so it stays right here.
~10%
You save
Automatic at checkout on local purchases.
10%
Funds your cause
10% of the business's profit funds the Princeton nonprofit you choose.
89%
Stays local
Princeton businesses keep 89% of their profit.
Why bring Good Circles to Princeton?
Every dollar spent at a national chain mostly leaves New Jersey the moment it's spent. Good Circles is built to keep more of it in Princeton — lowering prices for Princeton shoppers by about 10%, letting Princeton businesses keep 89% of their profit, and turning everyday spending into recurring funding for a Princeton nonprofit. The more Princeton neighbors, businesses, and causes that ask for it, the sooner Princeton can be one of the first cities Good Circles launches after Mississippi. Adding your name below is the fastest way to move Princeton up the list.
Be the reason Good Circles comes to Princeton
Request Good Circles in Princeton
Every request is a vote. The more Princeton neighbors who ask, the sooner we launch — and requesters get early founding access.
Starting a business?
Thinking of starting a business in Princeton?
Good Circles is where Princeton businesses will sell and keep 89% of their profit. If you're still building toward your first sale, learn the full path from idea to local sales — and get the training to launch. Good Circles' partner, the No More 9 to 5 Club, trains entrepreneurs at every stage.
Questions
Princeton FAQ
When is Good Circles coming to Princeton?
Good Circles is launching in Mississippi first, in 2026, and expanding to the cities with the most requests. Add your name to move Princeton up the list — requesters get early founding access when Princeton goes live.
How will Good Circles work in Princeton?
When Good Circles launches in Princeton, you'll shop local Princeton businesses, save about 10%, and 10% of the merchant's profit will fund a Princeton nonprofit you choose — automatically, at no extra cost.
Is it free to request my city?
Yes. Requesting is free, and there’s never a cost for shoppers or nonprofits to join Good Circles.