Madison, WI · Coming soon — by request

Shop local in Madison — and fund a Madison nonprofit

Good Circles is a local-first way to shop Madison, WI businesses, save about 10%, and fund a Madison nonprofit you choose — at no extra cost. We're not live in Madison yet. Add your name and you'll be first in when we launch — and help us get there sooner.

Good Circles keeps your spending — and your giving — in Madison: from the shops along State Street and the Saturday market on the Capitol Square, the city's independents are what make it Madison. But most of every dollar spent at a national chain leaves the moment it's spent. Good Circles changes the rails so it stays right here.

~10%

You save

Automatic at checkout on local purchases.

10%

Funds your cause

10% of the business's profit funds the Madison nonprofit you choose.

89%

Stays local

Madison businesses keep 89% of their profit.

How it works »

Why bring Good Circles to Madison?

Every dollar spent at a national chain mostly leaves Wisconsin the moment it's spent. Good Circles is built to keep more of it in Madison — lowering prices for Madison shoppers by about 10%, letting Madison businesses keep 89% of their profit, and turning everyday spending into recurring funding for a Madison nonprofit. The more Madison neighbors, businesses, and causes that ask for it, the sooner Madison can be one of the first cities Good Circles launches after Mississippi. Adding your name below is the fastest way to move Madison up the list.

Be the reason Good Circles comes to Madison

Request Good Circles in Madison

Every request is a vote. The more Madison neighbors who ask, the sooner we launch — and requesters get early founding access.

Free. One email when your city moves up the list. Unsubscribe anytime.

Nearby

More Wisconsin cities

Starting a business?

Thinking of starting a business in Madison?

Good Circles is where Madison businesses will sell and keep 89% of their profit. If you're still building toward your first sale, learn the full path from idea to local sales — and get the training to launch. Good Circles' partner, the No More 9 to 5 Club, trains entrepreneurs at every stage.

Questions

Madison FAQ

When is Good Circles coming to Madison?

Good Circles is launching in Mississippi first, in 2026, and expanding to the cities with the most requests. Add your name to move Madison up the list — requesters get early founding access when Madison goes live.

How will Good Circles work in Madison?

When Good Circles launches in Madison, you'll shop local Madison businesses, save about 10%, and 10% of the merchant's profit will fund a Madison nonprofit you choose — automatically, at no extra cost.

Is it free to request my city?

Yes. Requesting is free, and there’s never a cost for shoppers or nonprofits to join Good Circles.