The most sustainable sources
- Recurring individual donors — predictable monthly support.
- Passive fundraising — a cut of everyday shopping, with zero effort from the org (see below).
- Peer-to-peer — supporters fundraise on your behalf.
- Local business sponsorships and in-kind support.
- Events — but weigh the staff time they cost.
Why passive fundraising is a fit for small orgs
You don't have a grant writer or an events team — so the best money is money that comes in without a campaign. Passive fundraising lets supporters fund you simply by shopping the way they already do. What is passive fundraising? »
How it works with Good Circles
Supporters choose your nonprofit once. Then 10% of the merchant's profit on every local purchase they make is routed to you, automatically and monthly — free, recurring, and unrestricted. See Good Circles for nonprofits »
Fundraising that runs itself
Get recurring, no-cost funding every time your supporters shop local.
Good Circles for nonprofitsFAQ
How can a nonprofit raise money without writing grants?
Focus on recurring individual donors, peer-to-peer campaigns, local sponsorships, and passive fundraising tools that earn a share of supporters' everyday shopping.
Is passive fundraising worth it for a small nonprofit?
Yes — because it requires almost no staff time. On Good Circles, 500 supporters can generate roughly $36,000 a year with no campaign.