The local multiplier
When you spend at a local business, more of that money is re-spent locally — on local employees, local suppliers, and local services. The Institute for Local Self-Reliance and similar studies put local recirculation around three to four times that of a chain. That's the 'local multiplier.'
What leaves when you don't
At a national chain or big app, most of your dollar — and 15–30% of each sale in fees — leaves the moment you spend it, and doesn't come back to fund your schools, shelters, or main street.
An easy way to keep it local
Good Circles makes shopping local the easy choice: you save about 10%, a share funds a local nonprofit you choose, and businesses keep 89% of their profit. Shop local near you »
Keep more of your money local
Shop local, save ~10%, and fund a nonprofit you choose.
Shop local near youFAQ
How much of my money stays local when I shop local?
About 52.9¢ of every dollar at a local independent business recirculates locally, versus about 13.6¢ at a national chain (per Institute for Local Self-Reliance studies).
Does shopping local cost more?
Not on Good Circles — you save about 10%, and the business keeps more than it would on a national platform.